CHALLENGES IN THE IMPLEMENTATION OF BIG DATA ANALYTICS (BDA) IN MEDICAL INSTITUTE LIBRARIES OF PAKISTAN
Keywords:Big Data Analytics (BDA), Challenges, Medical Institutes, library practitioners
Purpose: The core purpose of this study is to pinpoint the challenges (Technological, Knowledge & Skills, Legal & Ethical, and Organizational) faced by the library professionals of medical institutes and attached teaching hospitals of Pakistan during the implementation of Big Data Analytics (BDA). Design/Methodology/Approach: Quantitative Survey design was adopted for the collection of data. The targeted audience was the library practitioners of medical institutes and attached teaching hospitals of Pakistan. The questionnaire was distributed among the respondents through personal visits, social media, emails and google docs. Out of total 369 institutions, 256 responses from these library professionals were received for the analysis. After data cleansing and filling missing values the data was analyzed through SPSS 26th version. The descriptive statistics was used, the data was analyzed for Mean and Standard deviation. Findings: The finding of the study indicated that in the category of Technological Challenges the library professionals faced the problem of “Lack of storage devices followed by Data Recovery and Variation in data types (structured, un-structured and semi-structured). Furthermore, in the category of Knowledge & Skills Challenges, the Lack of data management skills followed by Lake of data retrieval and Data cleansing faced by these practitioners. Similarly in the category of “Legal & Ethical Challenges the Personal Data privacy & Confidentiality followed by the Fair Use are the big challenges. In the category of “Organizational Challenges”, Lack of Big Data management Policy followed by Administrative barriers are the main challenges faced by the library practitioners of these medical institutes and attached teaching hospitals. Originality/value: The current study is significant because it fills a huge gap in the literature related to the implementation of BDA technology in the medical institute libraries and challenges faced by these medical librarians.